BT and Virgin Media top the list of worst junk mail offenders according to Green Preference Service.
For the past 3 months, both companies have topped the list of worst junk mail offenders as voted for by Green Preference Service members. Paul Anderson, CEO of Green Preference Service said ‘Each week our members tell us who is ‘bugging them’ with junk mail. I’m sorry to say that for for the past 12 weeks BT and Virgin Media have come top of this list.’
With extensive targeting techniques available to companies who use direct mail it is disappointing to see companies waste money and resources in poorly targeted communications, not to mention the cost to the environment of all this unwanted junk mail.
This is something that Green Preference Service is hoping to overcome by providing the UK’s first switching service enabling consumers to register their preference mail electronically rather than through the letterbox. Since its launch in the summer, Green Preference Service has grown and is now seeing someone sign up every 90 seconds.
2011 has not been a good year for junk mail – with several TV programmes highlighting the problems and costs it generates for households and councils who have to deal with it.
I am constantly bombarded with junk mail fom Virgin. After months of telling me I was already wired up for this on my road, i finall signed up with them. I was given an instalation date so I was all ready for this fantastic TV and Broadband sevice, that when I recieved a phone call the day before sayin the couldn’t install on the date as they had to dig up the pavement so gave me another date which they never turned up for, so i rang them, and they said the pavement still hadn’t been dug up and i should have received notification of this and a new date, at that point i’d had enough so cancelled, after which I had about three more dates sent me saying it was going to happen, so i phoned yet again and told them i had cancelled and they agreed it wascancelled, then I’ve had numerous letters saying welcome to virgin bla bla and telling me of more installation dates, and how i was really going to enjoy this wonderful packege, that I felt i was cracking up, and am still receiving several letters a week from them, so that is why I can’t wait for this preferance service to kick in as soon as possible.
Regards,
Kath Roscoe
After around six phone calls to stop Virgin sending their marketing material addressed to me (they seemed incapable of understanding what I actually wanted until I got to the point of shouting at their customer services people), the endless flow of inane publicity leaflets and special offers stopped. But now they send me stuff addressed to ‘the occupier’… I assume that the postman must deliver these completely indiscriminately to every house on my street.
The same thing is happening to me with BT. Only this morning I received 2 separate pieces of junk mail from them – one asking me to take BT Total Broadband and the other telling me that BT Infinity was in my area. I wish they would stop. If I wanted their services, I would contact them myself! Hope the effets of registering with the Green Prference Service kicks in soon.