BT and Virgin Media top the list of worst junk mail offenders according to Green Preference Service.
For the past 3 months, both companies have topped the list of worst junk mail offenders as voted for by Green Preference Service members. Paul Anderson, CEO of Green Preference Service said ‘Each week our members tell us who is ‘bugging them’ with junk mail. I’m sorry to say that for for the past 12 weeks BT and Virgin Media have come top of this list.’
With extensive targeting techniques available to companies who use direct mail it is disappointing to see companies waste money and resources in poorly targeted communications, not to mention the cost to the environment of all this unwanted junk mail.
This is something that Green Preference Service is hoping to overcome by providing the UK’s first switching service enabling consumers to register their preference mail electronically rather than through the letterbox. Since its launch in the summer, Green Preference Service has grown and is now seeing someone sign up every 90 seconds.
2011 has not been a good year for junk mail – with several TV programmes highlighting the problems and costs it generates for households and councils who have to deal with it.